AROMATECH - GIFTING | COMMERCIAL | DIGITAL | UK - LONDON | 2022 |

DIRECTOR | THOMAS BROWN

A collaboration with photographer / director Thomas Brown for Aromatech fragrances. We wanted to create a beautiful visual utilising moving light sources and prismatic aberrations created by the interaction of light catching edges of faceted glass as the light traveled along a curved path. We created textural coloured backgrounds, which we projected into a silk frame to create animated colour shifting effects. As we were shooting both stills and film, we wanted to use a lighting system that quickly allowed for the switch between the two camera systems, which we achieved with the use of LED lighting units with photographic modifiers to simulate flash units traditionally used in stills / advertising work.