RANGE ROVER SPORT - POWER DOWN | TVC | DIGITAL | UK - LONDON | 2024 | YOU ARE HERE

DIRECTOR: YANN SECOUET | PRODUCTION: YOU ARE HERE
 

WORKING WITH DIRECTOR YANN SECOUET ON THIS RANGE ROVER SPORT COMMERCIAL BROUGHT WITH IT A UNIQUE OPPORTUNITY TO SHOOT A CAR UTILISING MULTIPLE LIGHTING PASSES. WE ACHIEVED THIS BY SHOOTING EACH SHOT WITH A MILO MOTION CONTROL ARM AND THEN DOING MULTIPLE LIGHTING AND EXPOSURE PASSES, WHICH ALLOWED US TO CREATE THE LED POWERDOWN EFFECT, NOT USUALLY PRESENT IN LED FIXTURES. THIS METHOD ALSO ALLOWED US TO LIGHT THE CAR FOR REFLECTIONS, HIGHLIGHT AND SHADOW, WHICH COULD THEN BE INTRODUCED AND BLENDED IN THE GRADE / EDIT.