LOTUS ELETRE | TVC | DIGITAL | UK - LONDON | 2022 | WIRED MAGAZINE

DIRECTOR | GREG WHITE
 

Shooting the new Lotus Eletre electric SUV alongside director Greg White. Using a variety of in-camera lens effects to amplify the already spectacular lighting system on display on this new vehicle from Lotus. Going for a highly stylised and glossy look overall, we used a large Chroma Q powered soft box to create swathes of light that seem to rise and fall.