N I K E // A D A P T BB 2.0
D I R E C T O R  // A L E X B E N D E R

Spec teaser shot during the Covid 19 pandemic, made in a home made studio set up using limited resources. Using my Iphone as the sensor had it’s limitations, but I think this short little teaser goes some way to demonstrating what I would have hoped to achieve in alternative circumstances. I had initially planned a elaborate motion control shoot, which sadly couldn’t go ahead as the world locked down. Rather than doing nothing, I created this little ident, the spark of an idea.